A 3D render of an e-reader

University of Michigan - School of Information

Improving an AI Chatbot for healthcare

AI

Research

AI

Research

UX

AI

Research

AI

Research

Role

Experience Designer

Timeline

12 weeks

Company

Indian Institute of Science

Tools/Skills

UX Research, Behavioral Analysis, Affinity Mapping, Interviews

Role

UX Research Summer Intern

Timeline

10 weeks

Company

University of Michigan - School of Information

Tools/Skills

UX Research, Behavioral Analysis, Affinity Mapping, Interviews

Summary

This internship centered on a cross-cultural study of parent-child communication and emotional expression in the context of emerging AI technologies. The research examined how parents in the United States and South Korea (with children aged 8–12) communicate with their children and how these dynamics influence the design of child-facing AI systems.


As a UX Research Intern, I contributed across the end-to-end research cycle, from participant recruitment to qualitative analysis. My work emphasized ethical recruitment practices, semi-structured interview support, and thematic analysis that informed recommendations for the design of AI chatbots supporting family communication.

Research Approach

Parents were directly involved in study design, interviews, and validation of findings, ensuring that their voices shaped AI applications.


Recruitment

  • Recruited 20+ parents in the US and Korea with children aged 8–12.

  • Strategies: posters, social media outreach (Reddit, Facebook groups), word of mouth.

  • Ensured diversity of backgrounds and occupations (e.g., professors, freelance writers, scientists).

  • Prioritized cultural sensitivity, acknowledging distinct communication styles across contexts.

Parents were directly involved in study design, interviews, and validation of findings, ensuring that their voices shaped AI applications.


Recruitment

  • Recruited 20+ parents in the US and Korea with children aged 8–12.

  • Strategies: posters, social media outreach (Reddit, Facebook groups), word of mouth.

  • Ensured diversity of backgrounds and occupations (e.g., professors, freelance writers, scientists).

  • Prioritized cultural sensitivity, acknowledging distinct communication styles across contexts.

20+

20+
20+

parents recruited for interviews

parents recruited for interviews

900+

900+
900+

Insights analyzed

Insights analyzed

3+

3+
3+

recommendations to improve the chatbot

recommendations to improve the chatbot

Interviews


Conducted semi-structured interviews exploring:


  • Parent–child communication practices

  • Children’s emotional expression habits

  • Parents’ perceptions of AI in family life

  • Strategies to strengthen family interactions

  • Reflections on the persona of an AI system (ChaCha)

  • Supported facilitation, captured detailed notes, and cross-validated with transcripts for accuracy.

Analysis

We applied thematic analysis using Atlas.ti and Miro.


Codes captured themes such as:

  • Emotional communication practices

  • Opinions about AI

  • Children’s communication habits

  • Parental strategies for connection

  • Feedback on ChaCha’s persona

  • Synthesized insights collaboratively, validating them across cultural contexts.

Affinity Mapping overview

Closer view of affinity mapping

Impact

Designed recruitment materials that secured 12+ parent participants per country.

  • Supported interview facilitation and note validation, improving data reliability.

  • Coded and analyzed data to surface recurring cross-cultural themes informing AI chatbot design.

  • Collaborated with researchers in the US and Korea, contributing to a nuanced human-centered AI research output.

Takeaways

Learned the importance of culturally sensitive UX research in cross-national contexts.


  • Gained hands-on experience with thematic coding and collaborative analysis tools (Atlas.ti, Miro).

  • Strengthened skills in aligning diverse stakeholders to ensure clear, actionable design recommendations.

  • Developed awareness of how parental perspectives on AI influence the design of child-facing AI technologies.

Interview with a parent for feedback on the AI chatbot

*ੈ✩‧₊˚
Shamita Rao ©

2025

*ੈ✩‧₊˚
*ੈ✩‧₊˚
Shamita Rao ©

2025

*ੈ✩‧₊˚
*ੈ✩‧₊˚
Shamita Rao ©

2025

*ੈ✩‧₊˚